Six common Mistakes that Brand Owners Make when Packaging Products

Whatever category it might be, a lot of brand owners are trying to find new ways to get value to their packages that goes beyond the sales points. The best brands will do this by enriching the experience of customers in different ways, such as ergonomic and structural benefits, or by addressing the sustainability of the environment. The role of structural packaging has never been higher on the agendas of the brand owners and the consumers. When choosing an agency to help with this, you need to look at the differences between the branding, capability, and some of the other issues that sometimes happen when choosing structural packaging. But what can sometimes go wrong? Well, we’ll highlight the most common mistakes that happen with structural packaging, and some of the major faux pas that happen.  First, the big mistake is…

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