The future is here, and every single day, people walk around with tiny computers with small screens with them. We can use those to do just everything, and as we see technology involve, we have the ability to get packaging that we can interact with in a digital manner. While this packaging is still very new, we hopefully will see this everywhere. What is it exactly? Well, we’re going to touch on this, and tell you all about all of the different aspects of digital packaging.
First, let’s talk about digital packaging. This is made with digital technology, 3D software, printed both electronically and digitally with controlled manufacturing, and it can include QR codes, smartphone scans, and other aspects. Tis is smart packaging as an important part of the dynamic, and it uses the packaging within the realm of digital marketing.
It promotes, interacts with consumers, and collects the days in order to help with improving the production aspects of this. This type of packaging does try to improve the relationship between both consumers, and works through the process of engagement with these buyers, but it isn’t limited to education, gamification, and entertainment along with other interactive activities.
Why Use This?
So this sounds cool and all, but why should you use it? Well, digital packaging allows for the physical, psychological, and creative experiences with the consumers, and draws them into a more dynamic sort of relationship with the products, companies, and brands as well. Suing this type of packaging creates a sense of excitement and wonder in the context of novelty during the buyer’s journey, and increase the chance of a consumer getting your product once again. You can use augmented reality wine labels to really show customers something cool, and you can increase your sales by a lot. it might seem a bit strange, but if you use this you’ll really wow the customers, and build your audience to whole new levels as well.
Digital packaging is great because it shows how compelling your product is, and how it inspires people to get into this, and bring for a better brand on a physical, visual, and psychological level of understanding. This allows for you to stand out from competitors in a way that’s definitely unique, and this is something that is very few and far between currently. Brands that use this type of technology tend to notice something significant, and that is a HUGE increase in sales, and many times, people get millions of downloads and millions of sales more than those who don’t. it’s new, so there isn’t much competition compared to other types of packaging as well.
Who is this For?
That is also a good question. This is great for all kinds of businesses, whether I be wine, toys, or even lawn mowers or even food too. This does offer major benefits, including interactive and entertaining experiences, there are many other applications that it’ll be used for. It allows for better racking through supply chains, to also providing the depth information beyond what’s written on your label too, and this in turn will help with a massive increase in data collection, and the quality of the data you collect.
This is great because it can use many different types of technology. One of the most major ones is the rise of NFC, or “near field communication” technology, and this uses short-range magnetic field inductions in order to allow digital devices to instantly transfer data whenever they’re touched together, or held a mere inch apart. You can see this for example with “Apple Pay” where people will wirelessly pay for something at the checkout counter with a simple little touch of their phone.
Scanning any apps for smartphones is really useful for this too. QR codes can be scanned, and you can get a lot more information than what a label could contain, which means better tracking, coding, and related dynamics to the line of packaging at each and every single product that’s sold. The kind of technology that you use with this will improve your efficiency and speed, and makes for a smoother supply chain. Digital packaging improves the market speed so much, and it’s worth checking out.
Any Downsides?
While digital packaging comes off as super cool, there are a few drawbacks. The most significant one is of course, the cost of this. Augmented reality animations, printed electronics, and complicated packages might be too much for the average startup. Another problem is of course the environmental impact.
How though? Well, the supplies that have electronics, video screens, and complicated designs are not easy to recycle, or you can’t recycle period, so it makes a huge impact on that. if you’re a company that’s already pushing for a “greener” look to your items, then you’ll definitely want to consider something else, or you should do your homework, since this will help educate you on each type, and help you figure out which one is best for you to have.
Despite the challenges that this has though, this type of packaging is definitely a big part of the future of companies and industries, especially as we move forward this year. This is great because it’ll help improve the rends, making it the hottest that it’ll be in years. With all of this in place, you can easily see all the benefits that this has, and while the drawbacks are few and far between, for some startups, this might play a huge part in how efficient and useful this is.
But digital packaging, and all of this is the future, and you’ll be able to, with all of this as well, improve on each aspect of your packaging, and help you improve in life as well.
For a lot of companies, fi you can swing it, you’ll be able
to make this work out for your own personal wellness and happiness too. There
is a lot of benefit to be had with this, and a lot of good aspects to try out,
so definitely consider this type of packaging when it comes to the future of
your business. Digital packaging can change the game so it’s worth checking out
too.